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Nature’s Own® Life® Protein Plus Wheat Burger Buns bring delicious protein and satisfying texture with a new recipe and simpler ingredients — the same great taste you expect, now with fewer ingredients. We simplified our recipe to deliver a shortened ingredient list, while keeping the bun sturdy, soft, and delicious to the last bite - we call it Real. Soft. Bread. Each bun delivers 18g of protein with 10g net carbs*, making it easy to build hearty, protein-packed meals that fit a keto‑friendly lifestyle. These protein bread buns are Non‑GMO Project Verified and made with no artificial colors, flavors or preservatives, so you can focus on flavor and versatility. Pile them high with your favorite keto‑friendly toppings—these burger buns are built to stack up. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand**, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread. Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that. * Net carbs = total carbohydrates minus dietary fiber. Refer to the Nutrition Facts panel for complete nutritional information. **Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26